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In a significant move to revolutionize digital commerce, Salesforce has introduced three new Commerce Cloud innovations. These enhancements aim to help businesses build more dynamic and personalized commerce sites, ultimately boosting revenue and meeting the growing expectations of today’s consumers.
Meeting Customer Expectations
With 32% of customers abandoning a brand after just one poor experience, the pressure on businesses to deliver consistent, connected, and data-driven ecommerce experiences is immense.
Salesforce’s latest innovations address these challenges head-on, providing tools that help both B2B and B2C companies enhance their online shopping experiences.
Key Features of the New Commerce Cloud
1. Salesforce Checkout:
- Unified Checkout Experience: Salesforce Checkout offers a seamless, one-click checkout process that connects to customer data across all touchpoints. Built on the Einstein 1 Platform, this feature ensures a consistent experience throughout the buyer’s journey, whether on desktop, mobile, or in-person.
- Integrated Merchant Services: With built-in services for payments, tax, and shipping, powered by Stripe, Salesforce Checkout eliminates the need for lengthy integrations and reduces costs.
- Example Use Case: A customer purchasing an air conditioner from an HVAC company’s website can use their mobile phone to pay for installation with a single click, using their stored payment method.
2. Headless Commerce Capabilities for B2B:
- Flexible Development: Developers can leverage out-of-the-box APIs to create engaging B2B sites that rival traditional consumer shopping experiences. This framework can be tailored to meet specific business needs and integrates seamlessly with Salesforce platform APIs and commerce-specific APIs.
- Rapid Scaling: B2B companies can quickly build and scale headless commerce projects with less complexity, thanks to integrations with hundreds of apps on the Salesforce AppExchange.
- Example Use Case: A manufacturer can build a customer-facing storefront during peak order seasons, allowing buyers to place small or one-time orders independently, thereby increasing efficiency and reducing the workload on sales reps.
Also Read – Latest Salesforce News and Updates 2024
3. Composable Commerce Enhancements for B2C:
- Customizable and Efficient: Developers can combine or create templated, composable, and customizable headless approaches to B2C ecommerce site development. New Salesforce APIs and out-of-the-box personalization features such as Product Listing Page (PLP) tiles, site map generation, store locator, and Buy Online Pickup in Store reduce development time and offer customization to meet business needs.
- Leveraging SI Partners: Businesses can work with Salesforce’s trusted partner ecosystem to build these hybrid commerce experiences quickly and at scale.
- Example Use Case: A women’s apparel brand can use the new personalization features to quickly adapt to a flash fashion trend, creating new PLPs that highlight relevant products without disrupting existing operations.
The new Commerce Cloud features, including Salesforce Checkout, Headless B2B Commerce, and Composable Commerce for B2C, will be generally available this summer. Businesses are encouraged to explore these innovations to stay ahead in the competitive digital commerce landscape.
For more detailed information, visit the official site news: Salesforce Launches Commerce Cloud Features
End Note
Salesforce’s latest Commerce Cloud enhancements are set to transform the online shopping experience, providing businesses with the tools to create seamless, personalized, and efficient ecommerce sites. By leveraging the power of data, AI, and CRM, Salesforce helps merchants meet and exceed customer expectations, driving loyalty and boosting revenue.
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