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In a significant leap for the pharmaceutical and medical technology sectors, Salesforce has announced the general availability of its Life Sciences Cloud. This AI-powered platform is designed to enhance patient and healthcare professional (HCP) engagement while streamlining clinical operations through data integration, automation, and advanced artificial intelligence.
Addressing Critical Challenges in Clinical Trials
Clinical trials are a cornerstone of pharmaceutical research but are notoriously time-consuming and inefficient. Recruiting participants can consume up to one-third of the trial duration, and an alarming 80% of trials fail to enroll the necessary number of patients, leading to costly timeline extensions.
Moreover, patient adherence to prescribed therapies post-trial is a persistent challenge, with nearly 40% discontinuing their medication within the first year. AI offers a promising solution to these issues, and 86% of healthcare and life sciences leaders believe that leveraging data and AI will be crucial for their success in the coming years.
AI-Driven Solutions in Action
The Life Sciences Cloud leverages Salesforce’s Einstein 1 Platform, providing an AI-powered, end-to-end solution for patient and HCP engagement. Here’s how it’s making a difference:
Participant Recruitment and Enrollment
This feature enables contract research organizations (CROs), sites, and sponsors to identify and recruit qualified, diverse candidates for clinical trials. Utilizing generative AI, clinical research coordinators can efficiently match patients to trials based on prescreening and eligibility criteria, significantly reducing manual screening time.
The platform also allows sites and sponsors to create patient portals, simplifying trial discovery and enrollment processes. For example, Einstein Copilot, Salesforce’s conversational AI assistant, helps generate patient segments based on proximity to trial sites and other data insights, facilitating targeted recruitment.
Patient Benefits Verification
This tool assists life sciences organizations in quickly determining out-of-pocket costs and financial assistance eligibility for pharmaceuticals or medical diagnostics. It provides comprehensive coverage analyses, service level agreement (SLA) expirations, and proactive alerts, all accessible through a single dashboard.
Source: Salesforce
Einstein Copilot aids patient service agents in generating benefits summaries and performing bulk re-verifications, ensuring continuity in patient treatments. For instance, agents are alerted to re-verify a diabetes patient’s insulin and glucometer copays, maintaining seamless treatment adherence.
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Patient Program Outcome Management
This feature helps patient service teams capture and automate the impact of their educational and support programs. It maps patient milestones to program outcomes through assessments and event reporting. Teams can tailor engagement strategies to remind patients to take their medications, analyze the effectiveness of these strategies in real time, and adjust to improve adherence and reduce drop-off rates.
Streamlined HCP Engagement
The Life Sciences Cloud for Customer Engagement streamlines interactions by providing a comprehensive view of HCPs across various teams—marketing, sales, and medical science liaisons. It prevents redundant outreach and maintains compliance audit trails. Teams gain access to real-time insights and analytics, enabling onsite sales reps to present to HCPs directly from mobile devices, share relevant content, and track engagement metrics.
Unified Data Platform
Using Salesforce Data Cloud and MuleSoft for Life Sciences, this platform creates a harmonized view of each patient and HCP by integrating data from various sources. This unified data model personalizes interactions and enhances engagement. For example, commercial sales reps receive real-time alerts when an HCP enrolls a patient in their support program, allowing for timely and targeted engagement.
Future Availability
- Participant Recruitment and Enrollment: Available now, with AI enhancements expected in late 2024.
- Patient Benefits Verification: Available as part of Life Sciences Cloud.
- Patient Program Outcome Management: Currently in pilot, with general availability expected in October 2024.
- Life Sciences Cloud for Customer Engagement: Expected general availability in September 2025.
- Unified Data Platform: Available now.
For more detailed information, visit the official site news: Salesforce’s AI-Powered Life Sciences Cloud
Conclusion
Salesforce’s AI-powered Life Sciences Cloud is set to revolutionize the pharma and medtech industries by addressing key challenges in clinical trials, patient adherence, and HCP engagement. By harnessing the power of AI, this platform not only improves operational efficiency but also fosters a patient-centric approach, ensuring better outcomes and transforming the future of healthcare.
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