Salesforce September 2024 Updates by saasguru

Welcome to our Salesforce Monthly Round-Up for September 2024! That month was quite full of truly groundbreaking updates, exciting product releases, and, of course, the eagerly awaited Dreamforce event. September was a transformative month for the Salesforce ecosystem, from AI-powered innovations to industry-specific solutions. Let’s get right to the major highlights.

Salesforce September 2024 Updates

Career Connect: Empowering Salesforce Employees

Salesforce has announced an AI-driven internal marketplace called  Career Connect on 4th September 2024. This new tool will offer users all types of roles, gigs, and upskilling opportunities, ready to be tapped from the comfort of Slack. Career Connect is designed to help employees personalize their career paths while discovering new growth possibilities.

Salesforce Foundations: A Free Upgrade for Small Businesses

The next day, on September 5, Salesforce introduced Salesforce Foundations. This free upgrade simplifies access to essential Salesforce tools, particularly for small and growing businesses. With this upgrade, organizations can implement AI, automation, and data tools more efficiently, enabling faster scalability and growth.

AgentForce AI: Revolutionizing Customer Service

Salesforce introduced the AgentForce AI models on 6 September. These are designed to augment customer service teams. Built-in the Service Cloud, these AI models automate tasks and deliver real-time insights, enabling service agents to deliver faster, more efficient customer experiences. Using such tools improves productivity while serving customers better.

Gartner Magic Quadrant Leader

Salesforce was named a Leader for the 18th consecutive year in the September Gartner Magic Quadrant for Sales Force Automation. This award speaks well to Salesforce’s continued commitment to innovation, particularly when it comes to AI-powered solutions that drive sales team productivity.

Tableau Adds AI-Powered Features

On September 13, before Dreamforce, the company announced new AI-powered features for Tableau. Features like business abilities to analyze data faster, make better decisions, and gain personalized insights help users visualize their data more effectively.

AI-Driven Acquisitions

Salesforce has made some significant acquisitions in September: Tenyx, Airkit.ai, and Zoomin. These acquisitions revolve around AI-powered contact center solutions, low-code customer engagement platforms, and personalized content experiences. This is the strategic play with which the company expands on improving its customer experience and AI-driven engagement.

Dreamforce 2024: AI and Data Take Center Stage

Dreamforce 2024, which focused on AI and data innovations, came to San Francisco from September 12 to 14. It rolled out AgentForce, a new platform for sales and service teams to improve processes and empower themselves with real-time insights and automation.

The other thing rolled out was Hyperforce GPT, a powerful AI that integrates with Salesforce’s Hyperforce, ensuring business organizations get quicker data analysis and global insights.

The key focus area at Dreamforce 2024 will be industry-specific AI solutions for the healthcare, financial services, and manufacturing sectors. These solutions will automate tasks, improve customer interaction, and elevate the efficiency of operations through AI-powered workflows.

Salesforce Ventures AI Fund

This is during Dreamforce when Salesforce announced an expansion of its Salesforce Ventures AI Fund and poured $500 million into the new fund to invest in startups working on the next generation of AI technology. This move further cements Salesforce’s commitment to driving AI innovations across all industries.

Unified Commerce for Retailers

Unified Commerce Unveiled as a Key Event of Dreamforce Unified Commerce is a system that gives retailers a single view of all customer data online and offline and promises to personalize every shopping experience with streamlined customer interactions across all sales channels.

Also Read – Latest Salesforce News and Updates 2024

Slack Innovations Powered by AI

Ahead of Dreamforce, Salesforce announced some new AI-powered features it introduced into Slack. These updates enhance team collaborations, streamline workflows, and provide personalized insights based on work-related behaviors to simplify business operations toward higher productivity and efficiency.

Strategic AI Partnerships

In September, Salesforce announced several strategic partnerships to boost its capabilities in AI. Among the partners include IBM, Google, and NVIDIA. Here, Salesforce will look to advance customer experience through autonomous AI agents, customer service AI solutions, and advanced AI technology.

AI Training and Certifications

For instance, it provided additional AI training opportunities, including free courses on Trailhead with new certifications targeted at upskilling the workforce to realize AI-driven roles. The company continues to emphasize its commitment to being sound in a more AI-driven digital economy.

Commitment to Ethical AI

Lastly, Salesforce reinforced its commitment to ethical AI development, aligning with the White House’s initiative to ensure AI technologies’ safe and responsible use. Salesforce’s focus on transparency, privacy, and ethical AI will ensure that these technologies benefit businesses and society.

End Note

September 2024 has been a landmark month for Salesforce, filled with AI-driven innovations and strategic moves that are set to transform business operations.  

Stay tuned with saasguru for more exciting updates and developments from Salesforce in the coming months. 

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