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As businesses continue to navigate the ever-changing landscape of eCommerce, the Salesforce team is dedicated to equipping companies with the tools they need to thrive in today’s digital economy. With the latest release, Salesforce Commerce Cloud has been updated with cutting-edge features designed to enhance the customer experience, streamline operations, and boost sales.
In this article, we’ll dive deep into the Commerce Cloud enhancements featured in the Summer ’23 Release. We’ll explore how these updates can help businesses connect with customers in more meaningful ways, increase conversions, and create more efficient workflows.
1. Salesforce Commerce Cloud B2B and D2C
Revamp Your Salesforce Commerce cloud Store with New Extensions, Payment Options, and Customer Experience Improvements.
Salesforce Commerce now offers a range of new features and capabilities to help you enhance and optimize your store. With the new Extensions UI, you can easily replace the default Salesforce Commerce processing with your custom Apex classes, allowing you to manage how products are priced and displayed. You can also use Salesforce Payments, a direct integration with your store, to offer a wide variety of payment options at checkout, including the ability to create payment links that direct customers to branded payment pages on all devices.
In addition to payment options, you can now segment your store into markets based on locale, allowing you to display prices, promotions, and entitlements specific to your customer’s location. You can also translate promotions into multiple languages, making it easier for customers to understand promotion details.
Related Read: Summer ’23 Salesforce Flow: New Features and Enhancements
To help customers find what they are looking for, you can customize the store search experience by defining rules for search results and displaying suggested products in the search bar. You can also improve your store’s SEO by creating SEO-friendly URL snippets for each product and category page and using structured data from your store to dynamically update a page’s meta tags.
With the new Commerce cloud Setup Assistant and Commerce Assistant, setting up and managing your store has never been easier. The Commerce Setup Assistant helps you configure your org for Commerce with just a few clicks, you can access the Commerce Setup Assistant in the Feature Settings menu in Setup. This change applies to B2B Commerce and D2C Commerce in Enterprise, Unlimited, and Developer editions. while the Commerce Assistant provides information to help solve any issues you may encounter.
To streamline your store’s content management, new Commerce orgs now have the Enhanced Sites and Content Platform setting turned on. With enhanced CMS, you can create and publish content more easily using a simplified UI, including translated content variants.
2. Omnichannel Inventory
Enhance your inventory tracking process from start to finish with the newly added reservationId field on the Transfer, Fulfill, and Unreserve Inventory Reservation APIs. This advanced feature grants you greater transparency over your Omnichannel Inventory and storefront operations. With the reservationId field, you can monitor the status of a reservation in the inventory service, enabling you to easily track inventory reservations from the beginning to the end. Additionally, the reservation ID is included in the SKU activity logs, allowing for seamless tracking and troubleshooting.
3. Salesforce Order Management
The latest updates to the RMA, Return Item, and Cancel Item flows now allow businesses to charge fees for processing returns and cancellations. Additionally, self-provisioned order self-service portals can be created using the order self-service plug-in. Customers can access this portal to check their order status, manage returns, and initiate cancellations. Using pick tickets, multiple orders can be fulfilled at the same time. This is achieved by filtering new fulfillment orders by delivery method, selecting and bundling orders with similar shipping types, and tracking the picking of all bundled orders. With the “Order on Behalf Of” feature, service agents and account managers can place orders for D2C shoppers and B2B buyers, streamlining the ordering process for both parties.
Related Read: Top 8 Features of Salesforce Summer ’23 Release
4. Salesforce Payments
Salesforce Payments, which is now generally available on the Salesforce platform, can be used with B2B Commerce, D2C Commerce, and Salesforce Order Management. Users no longer need to use the Salesforce Payments managed package, except for limited use cases. Permission sets can be assigned to individuals based on their functional roles, with permissions for internal admins to configure the payment experience and authenticated external users to manage their payment methods. Payment method sets allow users to customize which payment methods are offered to customers at checkout and can be tailored to specific geographies. Credit cards, digital wallets, and other payment methods are supported. Customers can save their payment methods at checkout, which speeds up future transactions, and merchants can view payment details in one place in the Payments Workspace.
It is also possible to issue refunds for multi-capture payments, even before payment authorization is complete, using Salesforce Payments with Salesforce Order Management or a custom integration. Once the refund has been processed successfully, you can proceed to capture payments as long as the authorization remains open.
Conclusion
The Salesforce platform offers a wide range of tools and features to help businesses streamline their operations, improve customer experiences, and grow their revenue. From inventory management and order fulfillment to payments processing and customer service, Salesforce provides a comprehensive suite of solutions for businesses of all sizes and industries.
By leveraging these tools, businesses can optimize their operations, reduce costs, and increase customer satisfaction, ultimately leading to long-term success. With ongoing updates and improvements, the Salesforce platform continues to evolve and adapt to meet the changing needs of modern businesses.
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