Dreamforce Keynote Announcements 2023: It’s Now All About AI

Salesforce’s Dreamforce 2023, held from September 12-14, is a monumental event in the tech calendar. As the largest AI event globally, it boasted impressive statistics, with over 1500 sessions, 40,000 attendees in person, and millions tuning in online. The event’s tagline, “Now everyone is an Einstein – Data + AI + CRM + Trust”, encapsulates its focus on the fusion of AI and Data Cloud. Also Read – Dreamforce 2023: Complete Guide to Salesforce’s Biggest Event

Here’s a fresh take on the top announcements from the event:

1. The Einstein 1 Platform: A New Dawn

The Einstein 1 platform is the star of Dreamforce 2023. Positioned as the next big thing in AI, this platform is designed to be the epitome of trust in AI.

• Relaunch: Salesforce’s Einstein 1 is a revamped platform aiming to be the most trusted AI platform.
• Einstein Copilot: A built-in side panel in the user interface, enabling natural language interactions.
• Action Plans: Copilot offers multi-step action plans, allowing users to choose the subsequent steps.

Furthermore, Salesforce’s dedication to fostering innovation is evident in their $500 million Ventures fund, specifically earmarked for Einstein 1 innovators. This fund underscores Salesforce’s commitment to nurturing talent and groundbreaking ideas in the AI domain.

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2. Copilot Studio: The AI Powerhouse

Comprising of 3 components:

• Prompt Builder: Enables the creation of AI prompts grounded in Salesforce data.
• Skills Builder: Assigns generative AI capabilities, tailoring user experiences.
• Model Builder: Offers flexibility in AI model selection, including collaborations with Anthropic, Cohere, Databricks, Google Cloud’s Vertex IX, and OpenAI.

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3. Democratizing Data: Free Data Cloud & Tableau Licenses

• Offer: Salesforce provides free Data Cloud & Tableau licenses for Sales and Service Cloud users.
• Package: Comes with two complimentary Tableau Creator subscriptions and Data Cloud access for a maximum of 10,000 profiles.

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4. Marketing & Commerce Cloud: The AI-Driven Synergy

The tighter integration of the Marketing Cloud and Commerce Cloud is a strategic move by Salesforce. With over 50 generative AI capabilities expected to roll out by 2024, 26 current capabilities with an additional 25+ expected by 2024, all built on Data Cloud.

This integration promises unparalleled synergy, allowing businesses to harness the power of AI in crafting personalized marketing campaigns and enhancing e-commerce experiences.

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5. Data Cloud-Driven Flow: Elevating Automation

• Integration Insight: Incorporating Data Cloud within the Einstein 1 framework.
• Live Data Dynamics: Streamlined processes powered by instantaneous data from diverse sources.
• Data Realm: A structured segment designed for consolidating data, deriving insights, and facilitating marketing within Data Cloud.

The result? Routine tasks get streamlined, enabling teams to channel their energies towards more pivotal projects.

Image Source: salesforce.com 

6. Slack Innovations: The Future of Workplace Communication

Slack is ushering in a transformative phase with its innovative features. At the forefront is “Slack Lists”, designed to revolutionize how professionals monitor their tasks, placing teamwork at its heart. Set to debut in a pilot phase later this year, this feature harnesses the prowess of generative AI. It seamlessly amalgamates workflows from diverse conversations, ensuring that crucial deadlines remain on your radar.

Furthermore, the introduction of “Slack Sales Elevate” is a testament to Slack’s commitment to enhancing user experience. By integrating AI, it aims to streamline tasks, saving invaluable time. This feature epitomizes the synergy between Sales Cloud and Slack, setting new benchmarks in workplace efficiency.

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7. Data Graphs: Visualizing Data Relationships

• Purpose: Ensuring Einstein has access to all necessary data to answer user queries.
• Visualization: Enables tracing of related fields and rearranging relationships for accurate AI application.
  

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8. Salesforce’s Global Impact: A Look into the Future

Salesforce’s influence extends beyond technology. An IDC report highlighted the company’s potential economic impact, projecting a net gain of $2.02 trillion from 2022–2028. This economic boost is expected to result in the creation of 18 million jobs globally. Such figures underscore Salesforce’s role as a global economic powerhouse, driving growth and employment.

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9. The Ethical AI Paradigm

Salesforce is acutely aware of this and has laid down its Tenets of Trusted, Ethical & Humane AI. These guidelines are a testament to Salesforce’s commitment to responsible innovation. By ensuring that AI developments are ethical, transparent, and trustworthy, Salesforce is setting a gold standard for the industry.

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10. Sustainability at Dreamforce

• Net Zero Cloud: Salesforce’s initiative to help organizations meet sustainability goals.
• Eco-friendly Event: The company took significant strides in environmental responsibility, branding this year’s event as the most sustainable Dreamforce ever. From biodegradable signage to conserving millions of gallons of water, Salesforce’s green initiatives were evident throughout the event.
  

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11. Expanding Horizons: Introduction of Life Sciences Cloud

The Salesforce Industries family is expanding with the introduction of the Life Sciences Cloud. Tailored specifically for the life sciences sector, this platform offers a unique architecture that ensures seamless integration with the Salesforce platform. Whether it’s pharmaceuticals, biotechnology, or medical devices, the Life Sciences Cloud is set to revolutionize the sector.

Get real-time insights and updates from the heart of the Dreamforce 2023 event—check out our Dreamforce 2023 Live Updates blog.

End Note

The main keynote of Dreamforce 2023 was a masterclass in innovation. Salesforce’s chief, Marc Benioff, accompanied by a select group of esteemed guests, explored the upcoming trajectories of AI. As the tech community processes these groundbreaking announcements, it’s evident that Salesforce is at the forefront of this revolution, shaping the future of business and technology.

For more updates on Dreamforce 2023, stay tuned!

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