People Behind the Certs – Kunal Parikh – saasguru

Salesforce certifications play a vital role in validating one’s knowledge and expertise within the Salesforce ecosystem. They not only showcase an individual’s commitment to their profession but also serve as a benchmark for potential employers or clients. However, entering and thriving in the Salesforce ecosystem requires more than just obtaining certifications. High motivation and perseverance are crucial elements in this competitive landscape. Aspiring professionals must be dedicated to continuous learning and improvement, embracing challenges, and staying up-to-date with the ever-evolving platform.

This week, we introduce Mr. Kunal Parikh, Salesforce Practice Head at Social Beat in Mumbai, India. As a 4x Salesforce Marketing Cloud certified professional, Salesforce CDP and Personalization Accredited Professional, and Customer Experience Specialist, Kunal has made a significant impact on the Salesforce community. With a strong background in technology and project management, Kunal has excelled in managing and scaling technology projects. 

With a Bachelor’s degree in Computer Engineering and an MBA in Systems from a top Mumbai business school, Kunal began his career in software development. Over time, he progressed through various roles, from Business Analyst and Project Manager to Program Manager and Salesforce Delivery Head. His colleagues and peers have praised Kunal for his exceptional project management skills, attention to detail, and ability to work collaboratively to drive project success. His humility, persistence, and “can-do” attitude make him a standout professional in the Salesforce domain.

Throughout his journey, Kunal has always valued certifications as proof of expertise but emphasizes the importance of understanding the subject matter rather than merely increasing the number of certifications. His focus on practical experience and proficiency has allowed him to excel in his career. 

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Meet Mr. Kunal Parikh and explore his journey with Salesforce!

SG: Let’s get started. Why don’t we start from the beginning? Please tell us about your education/ career before entering the Salesforce ecosystem.

Kunal: Having earned a Bachelor’s degree in Computer Engineering and a postgraduate degree in Systems, my passion for technology led me to embark on a career in software development. Over time, I transitioned from a Business Analyst to a Project Manager, eventually taking on the role of a Program Manager. 

My journey in the tech industry then progressed to becoming a Salesforce Delivery Head. Currently, I hold the position of Practice Head, overseeing both technology and business aspects, leveraging my comprehensive experience in the field.

SG: That’s awesome. Now we would love to know what was the tipping point when you said, “I want to make this change,” and what was the trigger for that?

Kunal: During a recent interview for a technology position, it became apparent that the role was not an ideal fit. However, the interviewer recognized my potential and suggested I would be well-suited for a new team focused on Salesforce. 

After forwarding my profile to the relevant department, I successfully completed four rounds of interviews and ultimately joined the Salesforce ecosystem.

SG: You achieved many certs along the way. Can you share three things with us?

1. Why do you value certificates?

2. What are the challenges associated with the process?

3. What are your top tips for being successful in cert exams?

Kunal: Certification serves as proof of your expertise, but it is important to remember that facing challenges requires time and continuous learning. A useful tip is to pursue certifications with a genuine understanding of the subject matter rather than just aiming to increase the number of certifications you hold. 

Focusing solely on adding certifications may provide short-term success, but for long-term growth, gaining practical experience and earning certifications that reflect your proficiency is essential.

SG: What do you enjoy most about your work as a certified Salesforce professional?

Kunal: Balancing business and technology management, as well as embracing the unique challenges that arise every day, makes for an engaging and fulfilling work experience that continually motivates me to find solutions and strive for success.

SG: Time for gratitude!! Finally, is there anyone (individual or company) that you would like to take this opportunity to thank for their role in helping you along your journey? If Yes, what was their role in your success?

Kunal: My success can be attributed to several key individuals and groups, including my former EVP, who had faith in me, and my current co-founder—particularly their Sales team and PAM—who have consistently supported me and provided opportunities for growth.