Salesforce 2022 Year in Review by saasguru

Salesforce 2022 Year in Review – Trends, Changes and News

We are excited to roll out Salesforce 2022 for you. Salesforce has had a busy and successful year in 2022, with many exciting developments and new products being released. 

Before we review 2022 for Salesforce, ensure that you have already explored the monthly updates of Salesforce. This guide will act as a revision script for you.

Here are some of the highlights:-

1. Salesforce Einstein: This year, Salesforce introduced Einstein, a suite of artificial intelligence (AI) tools designed to help businesses make better decisions and predict outcomes. With Einstein, companies can quickly analyze large amounts of data and use machine learning to identify patterns and trends, enabling them to make more informed decisions about their business.
2. Salesforce CRM: Salesforce’s customer relationship management (CRM) platform continued to be a major focus this year, with the company releasing a number of updates and new features to help businesses better manage and analyze their customer interactions. These include new tools for customer service, sales, marketing, and collaboration, as well as new integrations with popular productivity tools like Microsoft Teams and Slack.
3. Salesforce announced a trimmed-down version of its popular CRM service called Salesforce Easy. The new offering targets small-to-medium-sized businesses and helps drive effective growth and cut costs amid economic uncertainty.
4. Salesforce Marketing Cloud: In 2022, Salesforce also introduced a number of new features for its Marketing Cloud platform, including new tools for personalization, automation, and data management. These updates help businesses better understand and engage with their customers, enabling them to create more targeted marketing campaigns and deliver personalized experiences.
5. Salesforce AppExchange: The Salesforce AppExchange, the world’s leading enterprise app marketplace, saw a number of exciting new additions this year. Companies can now access a range of new apps and integrations, including tools for project management, collaboration, and data analysis, helping them to extend the capabilities of their Salesforce CRM platform.
6. Salesforce for Small Business: In 2022, Salesforce also introduced a new product specifically designed for small businesses, called Salesforce for Small Business. This package includes all the features and tools that small businesses need to manage their customer relationships, marketing efforts, and sales processes in one place.
7. At TrailblazerDX ’22, Salesforce and Slack introduced the Salesforce Platform for Slack. The new capability empowers 11-plus million Salesforce developers to build custom Slack apps directly from the Salesforce Platform into Slack, using familiar tools and coding languages. The Salesforce Slack Integration offers a range of digital tools that allow businesses to communicate with their customers through various channels.
8. This year, Salesforce also launched a No-Code Tool to assist in automating government program delivery. The new tool assists public employees to check, create, and automate challenging policy-based regulations with just a few clicks. 
9. At the Connections event in June, Salesforce introduced Customer 360 Innovations, which help companies connect various services on one platform and personalize every interaction while maintaining a high level of customer experience. 
10. In November, Salesforce unveiled Patient 360 for Health Innovations, a platform designed to improve productivity and success in the healthcare industry through cost-efficient tools and automation.
11. And in December, the company announced the general availability of the DevOps Center, a product that streamlines the process of building, testing, and deploying custom solutions across the Salesforce platform, reducing release cycles.
12. Front and center was Salesforce Genie, a real-time customer data platform that can integrate across the Salesforce platform.

Overall, it has been a busy and successful year for Salesforce, with several exciting new products and features being released. These developments have helped businesses of all sizes better understand and engage with their customers, enabling them to drive growth and success in the years ahead.

Get more detailed insights into Salesforce 2022 year by exploring Salesforce’s decisions for a better work environment, climate-change commitments, and gender diversity. 

Learn more about the Salesforce ecosystem’s achievements and milestones of 2022.

1. In January, Lori Castillo Martinez was appointed Executive Vice President and Chief Equality Officer at Salesforce. In this role, Martinez will oversee Salesforce’s global initiatives related to equality, including strategy and programs. 
2. The COVID-19 pandemic has forced us to re-evaluate how we work and interact with each other, and Salesforce is committed to promoting equality in all aspects of the company’s operations. As a result, Salesforce launched the Trailblazer Ranch in February earlier this year to bridge that disconnect. The Salesforce campus in Scotts Valley, California, which is set amidst the stunning Redwood forests, features a 75-acre ranch-like setting that will provide employees with the opportunity to participate in onboarding, training, skills development, and talent building activities in person. The campus is designed to facilitate connection and collaboration among Salesforce staff.
3. In March, Salesforce announced that Juan Perez would be joining as its new Chief Information Officer and also as a member of the Executive Leadership Team. As per a company report, Juan has over three decades of experience in various technology leadership roles, and at Salesforce, he’ll lead the Business Technology organization.
4. Salesforce completed its acquisition of Phennecs in April ’22. By bringing Phennecs, a privacy, compliance, and data management solutions provider, Salesforce aims to help more developers and customers manage their data with built-in security and privacy compliance functions.
5. At the World Tour event in Washington, D.C., Salesforce announced CRM Analytics. It is an innovation and tool for marketing, sales, and service members in multiple departments. These technologies provide professionals with actionable insights that can be easily incorporated into their workflow. 

Additionally, Salesforce announced that it has reached a milestone in its philanthropic efforts, having donated over half a billion dollars in total. According to the company’s website, the CRM giant has given over USD 530 million in grants since its founding. The report also announced Salesforce’s another great achievement of surpassing $100 million in 2022 annual giving.

1. Salesforce exceeded $100 million in annual giving in the 2022 fiscal year, according to a report. In May of that year, the company was also recognized as the top CRM provider by the International Data Corporation (IDC) in its latest Worldwide Semi-annual Software Tracker.
2. In addition, Salesforce announced that it has signed a definitive agreement to acquire Troops.ai, a leading provider of revenue communication solutions. Once the acquisition is complete, subject to customary closing conditions, Troops will become a part of Slack, which is owned by Salesforce.
3. Salesforce also made a commitment to increase the number of women and non-binary employees in its global workforce to at least 40% by the end of 2026 in order to promote equality and gender inclusion. In August this year, Salesforce committed to this multi-year approach that builds on the company’s ESG representation goals and drives gender equality at scale in its 77,000 and growing global workforce.
4. The announcement of Net Zero Cloud and Net Zero Cloud Marketplace was rounding off the big event. The former helps organizations meet their sustainability goals, while the latter is said to make carbon credit purchases simple and more transparent.
5. Deepening Salesforce’s commitment to workforce development, the company introduced the Hire Me button to simplify and facilitate hiring in the Salesforce Ecosystem. Additionally, aspirants will be able to indicate interest in new work opportunities on their Trailblazer.me Profile.
6. The French government honored Salesforce Chair and Co-CEO Marc Benioff with its highest civilian honor, ‘Chevalier de la Légion d’Honneur’ on October 08. Benioff received this distinction at a special ceremony hosted by the President of French Polynesia in recognition of Salesforce’s long-standing relationship with France and support to French Polynesia during the pandemic.
7. In December, Salesforce made the DevOps Center generally available to users. This highly anticipated product simplifies the process of building, testing, and deploying custom solutions across the Salesforce platform, and helps to reduce release cycles. It allows teams to work together more efficiently and effectively.

And that’s a wrap for Salesforce in 2022. 

Summing Up

2022 was indeed an awesome year for Salesforce and saasguru. The saasguru platform has also made it easier for learners to prepare for the certification exam. Learn and attend classes from anywhere and anytime, making your certification goal a reality. 

Are you dreaming about sitting in a Salesforce office in 2023? Now is the chance to take the first step toward a brighter 2023. 

Check out Salesforce Certification courses and Salesforce Training Bootcamps on saasguru and choose the right one for you. Sign Up now!