Top Salesforce Experience Cloud Interview Questions [Updated For 2024]

You must be aware that along with theoretical knowledge of Salesforce Experience Cloud, it is also critical to have a practical understanding of the product. Once you have implemented Salesforce Community Cloud for a few customers, you will get to the nitty-gritty of it and earn hands-on experience. This knowledge will take you places. It will even help you crack subsequent interviews, especially those that involve Salesforce Community Cloud interview questions. But before we even get there, let’s talk about what happens during the interview. Of course, it’s an interactive session with questions and answers.

So, you may be thinking about what kind of questions can be asked on Experience Cloud, whether there can be scenario-based questions, etc. This is precisely what we will focus on in today’s blog. You will learn how to prepare for the interview to get Salesforce Experience or Community Cloud jobs, even if you have a valid certification. We’ll cover some key Salesforce Experience Cloud interview questions that you might encounter.

Click for an ultimate Salesforce-certified Experience Cloud consultant study guide – explore the updated syllabus, exam pattern, cost, registration & preparation tips.

Here we have compiled some essential questions you may face while attending an interview about the Salesforce Experience Cloud. These questions provide insight into the types of Experience Cloud interview questions you may encounter, giving you a better understanding of what to expect. We have provided some sample answers too.

Top 40+ Salesforce Experience Cloud Interview Questions with Answers

1. What is Salesforce Experience Cloud?

Salesforce Experience Cloud, formerly known as Community Cloud, is a digital experience platform of Salesforce. Built on the Customer360 platform, it helps deliver connected digital experiences to partners, customers, and employees. This platform is often the subject of Community Cloud Salesforce interview questions during job interviews.

2. A brief explanation about Experience Cloud Licenses

There are 5 Experience Cloud licenses.

• Customer Community License: This is a Business-to-customer license with many external users. They require access to Knowledge and Case objects. You can get access to and use this license with a personal account.
• External Apps License: This helps to engage external stakeholders for brand engagement and customer loyalty. It provides limited access to CRM. You can get access to and use this license with a personal account.
• Customer Community Plus License: This license caters to external users who need access to the Reports and Dashboards and requires advanced sharing. Like the above two licenses, you can use them with a personal account.
• Channel Account: This license covers B2B websites and portals that require counting the account used based on the total count of the partners and not the single users.
• Partner Community: This license covers B2B clients that need access to sales data, like Leads, Opportunities, Partner Relationship Management, etc. You can not get access to and use this license with a personal account.

3. What is the usage of Digital Experiences that you created on Experience Cloud?

You can do the following things with a Digital Experience created with the Experience Cloud.

• You can let your clients solve their operational challenges, like gaps in client services. They can do that independently with access to your database, P2P support, and service agents.
• You can help your clients in Partner Relationship Management and channel sales. It helps your clients and parties improve their revenue flow, as they can collaborate on certain Opportunities more efficiently with the Experience Cloud. It helps onboard the partner quickly by sharing training materials with them,

4. Do Experience Cloud sites have any user or role limits?

Yes, it does. This is why particular licenses are recommended based on the number of users.

• External Apps or Customer Community licenses are recommended for organizations with more than 100 million users.
• Channel Account, Partner Community, or Customer Community Plus with ARO (Account Role Optimization) is recommended for organizations with more than 10 million users.
• Partner Community, Customer Community Plus, or Channel Account is recommended for organizations with more than 1 million users.

5. Define Account Role Optimization (ARO) and its applications

Account Role Optimization (ARO) ensures the best possible performance for Experience Cloud sites. It helps to minimize the roles created for the community of partners and various customer licenses. When you create ARO for the user having an external role, the user gets assigned to the newly created shared role.

6. Differentiate between member-based and login-based licenses.

The company purchases licenses based on how many users will access the community in member-based licenses. While in login-based licenses, the company purchases a certain number of logins in a month. Even if a user logs in and out multiple times daily, that would still be considered as one login. And when more than one user logs in, those many login licenses are consumed daily. Login-based licenses are much cheaper than user-based licenses, and they are recommended for partners who do not need to log in to the community on a day-to-day basis.

As you prepare for an interview involving Salesforce questions, understanding the difference between these license types is crucial.

7. Define Experience Cloud workspaces. Which workspaces are included in Experience Cloud workspaces?

The Experience Cloud workspaces help set up and monitor Experience Cloud. The workspaces included in Experience Cloud workspaces are:

• Builder
• Moderation
• Dashboard
• Gamification
• Content management
• Guided setup
• Administration

8. What do you know about Experience Cloud templates? Explain it in detail.

Experience Cloud templates enable you to build sites for delivering user-friendly, branded spaces for partners and clients.

Here are some Experience Cloud templates.

• Partner Central: It is used for partner channel sales workflow
• Customer Account Portal: It is used for customers to let them access and update information
• Customer Service: It enables users to post their doubts and queries to the community, find relevant information, and connect with customer support.
• Help Center: it lets the customer access the articles from the knowledge base.
• Aloha: Aloha is an app launcher template that can be configured. It lets users find and access applications with single sign-on authentication.
• Salesforce Tabs + Visualforce: This is a single Salesforce structure you can customize with Visualforce technology.

As you prepare for a Salesforce interview, questions about Experience Cloud templates are likely to come up, so it’s essential to understand them in detail.

9. How is Experience Cloud Builder workspace useful?

Experience Cloud builder workspace helps you to brand and design your site pages. You can customize and modify the pages. You can also add Lightning Components, manage page-level settings, and customize the site navigation.

10. Explain about Experience Cloud Content Management workspace.

Experience Cloud Content Management workspace is used for topic management. A topic is similar to a hashtag on social media. Site users can use this feature to assign relevant topics to their posts for easy categorization and search. You can create a navigation menu in the topic tab and display popular topics on your site. At the same time, the recommendation tab helps you drive user engagement.

11. What is the use of the Dashboard workspace in the Experience Cloud?

Experience Cloud dashboard workspace is used to view the dashboard and performance reports of your site. The administrator can set up a dashboard that displays in the reporting tab. You can monitor activities and take action from the engagement tab by clicking insights.

12. What do you know about moderation workspace in Experience Cloud?

The moderation workspace contains the home tab and Rules tab. You can view the dashboard of your site and find reports for comments, messages, and flagged posts from the home tab.

The administrator can set up content criteria and moderation rules for the community from the rules tab.

13. What is the role of Experience Cloud administration workspace? 

The administration workspace helps the administrator update the basic setup on the website. Also, you can set up reputation levels, configure preferences, select branding properties, and manage site membership from the administration workspace.

14. How would you explain to the clients when there is excessive traffic on your Experience Cloud site?

The client will see too many request (TMR) pages when they will have higher than usual traffic. In that case, the page automatically refreshes every 30 seconds and redirects the visitors to the site when available. You can brand the TMR page as well.

You can find it in the page menu in the Experience builder. TMR page is enabled for the websites using Salesforce CDN and enhanced domains.

15. What do you know about the Sharing Set in the context of the Salesforce Experience Cloud?

Sharing set grants access to the site users for using records associated with their account. Access to the record can also be granted by access mapping in the sharing set. Access mapping grants users access to all the records related to the account that is found on the user’s contact records.

16. What is the role of a share group in the sales force Experience Cloud?

Share group lets you share the records of the Experience Cloud site users with high volume. It can be shared with any authenticated external and internal users.

High-volume Experience Cloud site users are limited access users. They are intended for organizations with millions of users with limited access. You can use a share group to share records that are owned by site users with high volume. Also, the share group applies across all the Experience Cloud sites and is associated with sharing sets.

Understanding the various aspects of Experience Cloud, such as share groups, is crucial when preparing for Salesforce Community questions during job interviews.

17. What are the topics in the context of Salesforce Experience Cloud?

To organize information and content in the Experience Cloud site, featured, navigational, and content topics are highly recommended. Topics are used to structure the website’s content and highlight the key points. Topics can be created or formed from members’ posts. All site members can follow the topic, update it, and receive notifications regarding the selected topic.

18. How would you let your users use their social sign-on to log in to Experience Cloud sites?

You can do that by setting up an authentication provider for social media sites and adding the social sign-on part on the login page. You need to follow two crucial steps to do the same.

• Set up an authentication providers
• Update the registration handler

19. How does Experience Cloud-guided setup workspace work?

Experience Cloud-guided setup workspace lets you set up processes, workflows, visibility, layouts, record types, and rules for Salesforce features. 

20. What is the use of channel licenses?

Channel licenses are used to give certain access to the partners. It empowers the client to buy several licenses for partner accounts. User licenses are often pooled to avoid exceeding user limits.

21. What is Salesforce Lightning?

Salesforce lightning is a component-based framework and tool for the development of the Salesforce app. The main purpose of lightning is to simplify the Salesforce app development process for end users without any programming knowledge.

22. Say something about the Lightning Usage app.

The Lightning Usage app enables you to monitor the usage and adoption of lightning experience in the Salesforce org. You can monitor different metrics like daily active users, login metrics, and the most visited pages in the lighting experience.

23. What do you mean by the Lightning Component framework?

The Lighting Component framework is a UI (User Interface) framework used to develop simple, single-page mobile and desktop applications.

You can create lightning components with the help of two different models. One is the Lightning Web Component model, and the other is the original Aura Component model. These two components can also co-exist and work on the same page.

24. Provide the names of some Experience Builder sites.

Here are some experience builder sites:

• Help Center
• Customer Service
• Partner Central

25. What do you know about CRM? What is the use of it?

CRM stands for Customer Relationship management. CRM helps to find the right customers, retain existing customers, build better client relationships and helps to provide better client service.

26. What is the application of Marketing Cloud Journey Builder?

It helps to create personalized journeys for sites with the help of certain triggering events made for the targeted audience. It enables welcome emails for new users, reminders, and follow-up emails for existing customers. To use this feature, it is mandatory to have a Marketing Cloud license along with an Experience Cloud license.

27. What do you know about clickjacking?

It is a malicious technique of tricking website visitors into clicking on something different from what the visitor perceives. In clickjacking, visible elements do not handle the click, but any strangers from unknown websites hijack and receive the click.

28. What does CSP stand for?

The full form of CSP is Content Security Policy.

29. How many people can a Salesforce user have in their account portal?

As a salesforce user, you can have up to 50,000 people in the account portal.

30. What can you find in CRM data?

CRM includes data from the client service team, email marketing reports, and data from marketing automation campaigns. You can access customers’ emails and contact numbers. This personal information is captured in the marketing cloud or the service cloud.

31. From where can you access featured topics?

You can access featured topics on the homepage of the Experience Cloud site. In the experience workspace, you can access the featured topic by clicking content management.

32. What is second-party data?

Second-party data is anonymous data that any company agrees to share with advertisers for common benefits, albeit with the consent of the users.

33. What are the uses of Advertising Studio?

Here are the uses of advertising studios:

• For onboarding of new users
• Customer acquisition
• Engagement with existing customers
• Cross-sell and upsell to the customers
• Improving brand awareness
• Re-engagement with idle customers
• Improving marketing and advertising strategies

34. What do you know about SEO?

SEO stands for Search Engine Optimization. It is one of the digital marketing techniques that help websites reach the top of Google search results with the help of keyword research and quality content.

35. What is CDN? Tell its full form and its use.

Content Delivery Network is the full form of the abbreviation CDN. It helps to provide fast delivery of Experience Cloud site content with the help of geographically distributed servers that work together to transfer files required to load the website quickly.

36. Where would you find the reputation level?

You can find the reputation level on the profile page. The other members can also find it to let them know your influence level. You can improve your reputation level with more activity and by gaining points. Your reputation level increases when you participate in more activities and knowledge sharing.

37. Tell about various actions by which you can improve your reputation level.

You can increase your reputation level by,

• Making comments on posts
• Sharing posts
• Like a comment or a post
• When people share your post and comment on it
• Ask questions

38. What do you know about Partner Central?

Partner Central is a template that is built with a specific purpose for channel sales workflows. You can drive sales and do marketing on partner central by recruiting and growing your partner channel. You can conveniently build marketing campaigns and configure lead distribution on partner central.

39. What is a user license?

User license defines the rule of what features a user can access on the portal. It is a legal agreement between the provider and the user that creates the right for the user to use particular software or any service.

40. What is CMS Connect? Give names of some CMS providers.

CMS Connect enables you to embed third-party CMS in your experience builder site. It helps to connect CMS components like JSON, Javascript, HTML, and CSS to personalize the site. Some popular CMS providers are,

• SDL
• WordPress
• Drupal
• Adobe Experience Manager

41. Can you explain the importance of Audience Targeting in Salesforce Experience Cloud and how it enhances user experience?

Audience Targeting in Salesforce Experience Cloud is pivotal for delivering personalized content to different user groups. By segmenting audiences based on specific criteria like role, location, or activity, you can tailor the digital experience to meet their unique needs and preferences. This customization enhances user engagement, as users encounter relevant information and functionalities, leading to a more efficient and satisfying experience.

42. How does Salesforce Experience Cloud support mobile responsiveness and what are the implications for user engagement?

Salesforce Experience Cloud is designed with mobile responsiveness as a core feature, ensuring that digital experiences are seamlessly accessible on various devices, including smartphones and tablets. This responsiveness is crucial for user engagement as it provides a consistent and user-friendly experience across all devices, thereby increasing accessibility and encouraging continual interaction with the platform.

43. Describe the role of Salesforce Einstein in Experience Cloud and its impact on community engagement.

Salesforce Einstein in Experience Cloud plays a transformative role by integrating AI-powered insights and recommendations. It enhances community engagement by offering personalized content, predicting user behavior, and automating routine community management tasks. Einstein’s AI capabilities help in identifying trending topics, suggesting relevant content to users, and optimizing the overall community experience based on user interaction patterns.

44. What are the security features of Salesforce Experience Cloud that ensure the protection of user data and privacy?

Salesforce Experience Cloud provides robust security features to protect user data and privacy. These include layered sharing models, user authentication and authorization protocols, and data encryption. The platform also adheres to various compliance standards, ensuring that community interactions and data exchanges are secure. Administrators have tools to set up detailed access controls, audit trails, and regular security health checks, further reinforcing data protection.

45. Explain how Salesforce Experience Cloud can be integrated with other Salesforce products to provide a comprehensive customer experience.

Salesforce Experience Cloud can be integrated seamlessly with other Salesforce products like Sales Cloud, Service Cloud, and Marketing Cloud, creating a holistic customer experience. This integration allows for the sharing of data and processes across different Salesforce applications. For instance, customer interactions and insights gathered from Experience Cloud can be used in Sales Cloud for lead generation or in Service Cloud for providing personalized support, ensuring a consistent and connected customer journey across all touchpoints.

Summing Up

So, these are some of the important and frequently asked Salesforce Community interview questions that you may encounter during your job interview. These questions, along with interview questions on Community Cloud Salesforce, will undoubtedly help you a lot in your preparation. If you have any queries concerning the interview, please join our saasguru Slack Community right away. We will be delighted to assist you.

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If you wish to get prepared for these questions, do not hesitate to sign up with saasguru.

Frequently Asked Questions (FAQ)

1. What is Experience Cloud in Salesforce?

Salesforce Experience Cloud, formerly known as Community Cloud, is a digital experience platform built on the Customer 360 platform. It helps businesses create connected digital experiences for their partners, customers, and employees, allowing them to collaborate, access information, and engage with the company through a user-friendly, branded online space.

2. Is Salesforce Experience Cloud worth it?

Salesforce Experience Cloud can be incredibly valuable for businesses that need to provide a seamless, integrated digital experience to their partners, customers, and employees. It can help streamline communication, collaboration, and information access, ultimately improving customer satisfaction, partner engagement, and employee productivity. The platform’s worth depends on the specific needs and goals of a business.

3. How do I prepare for Salesforce interview questions?

To prepare for Salesforce interview questions, follow these steps:

1. Familiarize yourself with Salesforce basics, including key concepts, terminologies, and functionalities.
2. Focus on specific areas related to the job position, such as Experience Cloud, Sales Cloud, or Service Cloud.
3. Review frequently asked Salesforce interview questions and practice your answers.
4. Gain hands-on experience with the platform by working on projects or completing relevant certifications.
5. Stay up-to-date with Salesforce news, updates, and best practices.
6. Participate in Salesforce communities, forums, or groups to engage with other professionals and learn from their experiences.

4. What are the key differences between Salesforce Experience Cloud and Salesforce Service Cloud?

Salesforce Experience Cloud and Salesforce Service Cloud serve different purposes within the Salesforce ecosystem, although they can be used together to enhance customer experiences.

Salesforce Experience Cloud: This platform focuses on creating customized digital experiences for partners, customers, and employees. It enables businesses to build branded online spaces where users can collaborate, access information, and engage with the company.

Salesforce Service Cloud: This platform is designed to help businesses manage their customer service and support operations more efficiently. It provides a range of tools and features, such as case management, knowledge base, live chat, and social media integration, to help customer service teams deliver exceptional support experiences.

While Experience Cloud focuses on creating engaging digital experiences, Service Cloud aims to streamline customer support processes and improve service quality.