Salesforce Monthly Updates for January 2023 by saasguru

Salesforce is a leading customer relationship management (CRM) platform with a strong emphasis on innovation and continuous improvement. Each month, Salesforce releases updates to the platform that introduce new features, enhance existing capabilities, and fix bugs.

Let’s get an overview of the most notable Salesforce updates from the past month.

From enhancements to the Sales, Service, and Marketing Clouds to new integrations with other technologies, this article will keep you informed on the latest developments in the Salesforce world.

Ensure that you don’t miss the Salesforce news and updates of the 2022 year to make sure that you are aware of all the new changes. 

Salesforce began 2023 by unveiling new Automotive Cloud and Cloud Commerce solutions at the Consumer Electronics Show (CES) earlier this month. With Automotive Cloud, automakers can deliver distinctive and personalized experiences spanning the entire business journey, from car buying, driving and servicing from a single, unified platform.

The new Commerce Cloud, available in Spring 2023, is designed to fully empower automotive dealerships to use data and insights from a customer’s purchase history and driving habits to deliver tailored, on-brand buying experiences.

On January 10, Salesforce announced that the Spring ’23 Product release preview is live. Hundreds of new features are included in the Spring ’23 Product Release, which will be generally available on February 13 this year. Here are a few highlights from the Spring ’23 product release.

Learn the importance of the Salesforce Spring’ 23 release:-

On February 13, 2023, hundreds of new features from the Spring ’23 Product Release were made broadly accessible.

1. Companies are under pressure to provide success today due to increased prices, inflation, and examination of the bottom line.
2. Customers need seamless, customized experiences from companies across all industries.
3. This version offers practical solutions that may be used to generate cost savings and achieve efficiency on a large scale.

Account Discovery: The tool/dashboard provides AI-driven account scores and is accessible directly from the CRM account list view. It also uses Einstein Discovery to help identify at-risk and growth accounts.

WhatsApp Business Messaging: Direct Integration: Salesforce clients can now engage with their customers and create new messaging experiences thanks to a new strategic relationship with WhatsApp.

Salesforce Contact Center: Insights & Scheduling: Salesforce Contact Center now includes Einstein Conversation Insights and Shift Scheduling. Additionally, enabling management to plan the ideal agents for the channels and times and quickly onboard them with coaching and insights for immediate results.

Quick Promotion Setup: Users of Loyalty Management may now easily set up frequently used promos, saving time and resources. With a few clicks, program managers can specify criteria for eligibility, prizes, and rules.

Automotive Cloud Intelligence: Automakers can now access pre-built KPIs and dashboards within Automation Cloud. Powered with AI insights, they can analyze lead performance, product inventory and sales, forecasts, and more.

Service Process Automation: It enables financial services companies to use low-code tools and pre-built process templates to implement automated procedures for typical service requests. High-Performance Integrations enable it to scale up API requests to external services.

Explore the industry trends and future of Salesforce to understand the focus areas of the Salesforce ecosystem.

Furthering Commerce Cloud innovations, Salesforce unveiled a plethora of commerce technologies to support Commerce Cloud advancements and assist businesses across sectors in streamlining processes, maximizing revenue, and providing seamless customer experiences at every touchpoint.

As per a company report, Healthcare firms can use Commerce Cloud to swiftly establish trusted shops, streamline post-purchase journeys, and cut costs.

Manufacturing and automotive cos can profit from updated processes that save costs and increase order fulfillment and service.

Technology firms can automate selling, improve operations, and drive client loyalty and predictable recurring revenue.

American multinational retail giant Walmart and Salesforce are teaming up. As announced last week, Customers may benefit from Walmart GoLocal delivery services and Walmart Commerce Technologies’ store assist local fulfillment app thanks to the Salesforce AppExchange relationship. 

Retailers will benefit from the partnership in the following ways:-

1. Facilitate Buy Online and Pick Up In-Store (BOPIS): Walmart Commerce Technologies’ Store enables merchants to use their neighborhood stores as fulfillment hubs, improve picking efficiency, and offer smooth handoff experiences to consumers or delivery drivers.
2. Handle Local Deliveries: By using Walmart GoLocal, businesses can provide their consumers with scalable local delivery options that provide dependable, same-day delivery while maintaining their brand identity.
3. Drive Efficiency and Profitability Across the Omnichannel Shopping Journey: With Order Management and Commerce Cloud, vendors can successfully address their customers’ omnichannel retail experience across one platform while utilizing AI and factual data to provide connected, personalized experiences.

Salesforce released a number of new technologies on January 12 to assist businesses in customizing every purchasing experience. The new features enable merchants to increase and improve advertising revenue, automate payments across online and offline locations, and generate value from consumer information. Additionally, with the assistance of the hundreds of Commerce Cloud partners that will soon be accessible on AppExchange, merchants may improve operations, increase fulfillment capabilities, and do much more.

Summing Up

Sign up on saasguru to stay updated about the latest tools and services of the Salesforce ecosystem. Salesforce is a swiftly moving platform, and keeping up with its developments will be helpful for the aspirants for Salesforce interviews. 

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