Salesforce June 2024 Updates by saasguru

In the dynamic world of technology, Salesforce continues to make waves with its groundbreaking AI announcements, strategic expansions, and well-deserved accolades. 

Let’s dive into the most exciting developments from Salesforce in June 2024.

The Rise of AI Adoption at Work 

Salesforce’s Slack Workforce Index survey reveals a remarkable 23% surge in AI usage since January, with nearly half of global workers eager to embrace AI in their daily tasks. However, trust remains a concern, with 93% expressing skepticism about AI outputs and only 15% fully trusting the technology. 

The survey also highlights the prevalence of burnout, with 64% of workers experiencing it monthly due to excessive administrative tasks. Salesforce emphasizes the importance of improved AI training to boost productivity and job satisfaction.

Salesforce Unveils AI Features for Sales Efficiency 

On June 6th, Salesforce introduced a suite of AI features designed to enhance sales efficiency and provide greater visibility into sales activities. The expanded AI capabilities include Einstein Conversation Insights for automated call summaries and follow-ups, as well as Sales Signals for actionable insights from calls. 

Additionally, the new Einstein Copilot for Sales Action assists in creating prioritized agendas and follow-up emails, seamlessly integrating with popular conferencing tools like Microsoft Teams, Zoom, Google Meet, and Amazon Connect. These enhancements are available now, with Einstein Copilot for Sales Actions set to launch in the summer of 2024.

Data Cloud on Hyperforce Arrives in the UK 

Salesforce announced the availability of Data Cloud on Hyperforce in the UK starting July 31, 2024. This development empowers businesses to leverage the public cloud while adhering to local regulations and compliance standards. By utilizing Salesforce’s Data Cloud on Hyperforce, companies can effectively handle increased workloads and ensure compliance with ease.

Also Read – Salesforce May 2024 Updates: AI Announcements, Partnerships & More

Transforming Asset Management with Data and AI 

Salesforce introduced new data and AI capabilities to revolutionize asset management for field service organizations. Key features include the Asset Health Score for proactive maintenance, the Field Service Mobile App for remote access to asset data, Asset Service Lifecycle Management for overseeing the entire asset lifecycle, Connected Assets for integrating asset data with customer information, AI Predictive Maintenance for anticipating asset failures, and Field Service Intelligence for comprehensive analytics. 

These capabilities will be generally available with Einstein 1 Field Service Edition throughout the summer and winter.

Slack’s Game-Changing List Feature 

On June 6th, Salesforce announced the general availability of Slack’s innovative List feature, empowering teams to collaborate, manage projects, and work more efficiently within the Slack platform. This significant development eliminates the need for teams to navigate between multiple applications, streamlining their workflow. Slack Lists is currently available in select regions and will soon be accessible to all paid Slack users.

AI and Data Solutions for Consumer Goods Cloud 

Salesforce unveiled new AI and data solutions for its Consumer Goods Cloud on June 11th, aimed at improving route-to-market processes. Notable features include Data Cloud for Consumer Goods for unifying customer and market data, Einstein Copilot Account Summarization for AI-generated account summaries, and Consumer Goods Cloud Einstein 1 for Sales, offering tools to enhance productivity and account growth.

Marc Benioff Receives Prestigious Yale Award 

Marc Benioff, the visionary chair and CEO of Salesforce, was honored with the Yale Legend in Leadership Award at the Yale CEO Summit on June 11. The award was presented to Benioff in a virtual ceremony by esteemed industry leaders, including Michael Dell (Dell Technologies), Bob Iger (Disney), Arvind Krishna (IBM), and Mike Sievert (T-Mobile). This prestigious recognition reflects Benioff’s outstanding contributions to the world of business and technology.

Revenue Cloud Enhancements for Revenue Lifecycle Management

On June 17th, Salesforce introduced new capabilities to its Revenue Cloud, transforming revenue lifecycle management. With AI integration, businesses can automate sales, optimize monetization strategies, and enhance omnichannel selling. Key features include AI-guided quoting, automated processes, and flexible revenue models, empowering organizations to streamline their revenue operations.

Also Read – Latest Salesforce News and Updates 2024

Salesforce Opens AI Center in London 

Demonstrating its commitment to AI excellence, Salesforce officially opened its first-ever AI center in London on June 18th. The 40,000-square-foot facility aims to foster industry collaboration among tech firms, AI experts, Salesforce partners, and customers while providing AI training and upskilling programs. Salesforce’s $4 billion investment plan in the UK includes this new center, which is expected to create 500,000 AI-related jobs in the UK and Europe.

Pioneering the Large Language Models (LLM) Benchmark for CRM 

Salesforce launched the world’s first Large Language Models (LLM) Benchmark for CRM on June 18th. This groundbreaking solution enables businesses to compare LLMs and identify the most suitable model for their specific use cases. The Gen AI benchmark for CRM evaluates LLMs based on accuracy, cost, speed, and trust & safety, incorporating expert and real user evaluations. This innovative tool assists businesses in making informed decisions about which LLM will be most effective for their unique requirements.

Accelerating the Energy Transition with Climate Investments 

In a significant step towards a sustainable future, Salesforce announced new climate investments on June 18th. The company pledged $25 million as a member of the Frontier coalition to scale and commercialize carbon removal technology solutions by 2030. Additionally, Salesforce is expanding its renewable energy portfolio through a collaboration with Qualitas Energy on a 27-megawatt solar project in Italy. The CRM giant will also grant $3.9 million in unrestricted philanthropic grants to seven organizations dedicated to advancing clean energy solutions.

Salesforce Named a Leader in B2B Commerce Solutions 

On June 19th, Salesforce announced its recognition as a Leader in the 2024 Forrester Wave: Commerce Solutions for B2B report. The platform achieved the highest score in Strategy and a perfect five in 14 criteria, including AI, vision, innovation, and reporting and analytics. Salesforce’s AI-powered Commerce Cloud is lauded for enhancing B2B sales, delivering personalized experiences, and seamlessly integrating with sales, service, and marketing functions.

End Note

As Salesforce continues to push the boundaries of innovation, its commitment to AI, sustainability, and customer success remains unwavering. With a strong focus on empowering businesses to thrive in the digital age, Salesforce is poised to lead the way in shaping the future of technology. 

Stay tuned with saasguru for more exciting updates and developments from Salesforce in the coming months. You can also join our Slack channel to stay updated. 

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