Salesforce GenAI Ready Marketing Cloud Email
Specialist Bootcamp
Learn from Seasoned Marketing Professionals
Hands-on exercises and real-world scenarios
Get 2X Salesforce certified
Must have Gen-AI Skills for Marketers
Trustpilot
Rated 4.9/5
Google Reviews
Rated 4.8/5
Duration
- 40 Hours
- 4 Weeks
- Instructor Lead
- 24*7 Trainer Support
Mode
- Hybrid
- World Class LMS
- Live Classes
- Slack
Format
- Hands-on
- Hands-on Project
- 20 Hands-on Scenarios
- Industry Use Cases
Audience
- Best Suited For
- Marketers
- Administrators
- Consultants
Salesforce Marketing Cloud Training Overview
Discover the power of Salesforce Marketing Cloud enhanced with Generative AI in the saasguru Marketing Cloud Email Specialist Bootcamp. Over four transformative weeks, you’ll become a GenAI-powered Salesforce Marketer with a deep understanding of Marketing Cloud, CRM fundamentals, and cutting-edge GenAI tools and techniques.
Salesforce GenAI Ready Marketing Cloud Training Curriculum
Introduction to Digital Marketing and its importance
Traditional Vs Digital Marketing
Introduction to Salesforce Marketing Cloud
Email Studio Overview
Subscribers
Data modelling & Segmentation
Lists
Data Extensions
Difference
Create & Send an Email - example
Types of Sends
Send Management
Mobile Studio/ Mobile connect Overview
Create SMS
Best Practices
Content Builder Overview
Templates
Content Blocks
Code Snippet
Best Practices
Administration/setup overview
Create Users, Business unit
A/B Testing
Overview of Contact Builder
All Contacts
Imports
Data Designer
Contact Deletion
What is Triggered Send
Create a Triggered Send
Use Cases
Overview of Cloudpage
Landing Page
Smart Capture Form
Overview of Email Automation Tools
Types of Activities in Automation Studio
Create Each Activities in Automation Studio
Create and Schedule an Automation
Use Cases
Analytic Builder Overview
Create and schedule report
Overview
Journey Templates
Entry Sources
Journey Settings
Goals
Journey Creation
Build an Interaction
Utilize various Journey Builder activities
Identify how to create 1:1 customer journeys
Welcome Series using Journey
Tracking
Overview of AMPscripts
Functions
Examples
What is Salesforce?
Common Business Use Cases
Key Salesforce Platform Terms
Job Roles and Career Paths
Salesforce Certifications Pyramid and how to book one?
Understand Standard and Custom Objects
Understand Tabs and Apps
Standard and Custom Fields
Lead Conversion Process Overview
Campaign Management
Understand Reports and Report Types
Understand Dashboards
Understand Reports and Dashboard Folders
Lead Conversion Process Overview
- Introduction to Gen AI in Marketing
- Top 5 Gen AI Tools
- Building Gen AI-Driven Campaigns
- Optimising Journeys with Gen AI
Become a Gen AI Powered Salesforce
Marketing Specialist
Will focus on building 3 Core Skills.
Gen AI Mastery
Gen AI tools to design and optimize marketing communications
Practical Applications
Marketing Techniques Journey Building Real-world Scenarios
Salesforce Consulting
Marketing Advisory Marketing Cloud Features Alignment Marketing Cloud Environments Exploration
Meet Our Gurus
Salesforce Marketing Cloud Program Pedagogy
Business Engagement
Immerse yourself in real-world business scenarios and engage with industry professionals through interactive sessions and case studies.
Campaign Mapping
Develop the skills to map out comprehensive email marketing campaigns, understanding the customer journey and touchpoints for maximum impact.
Practical Application
Apply your knowledge and skills to real-life projects and industry-specific challenges, ensuring you can confidently navigate the intricacies of email marketing using Salesforce Marketing Cloud.
Tool Proficiency
Master Salesforce Marketing Cloud’s Email Studio, Automation Studio, Journey Builder, Content Builder, and Analytics Builder for effective email marketing campaigns. Gain hands-on proficiency.
Learn in our vibrant Community
Powered by your peers and our gurus
1-1 Mentoring
Dedicated mentor from the industry through the program right from course to placement
Industry Leaders
Dedicated mentor from the industry through the program right from course to placement
Deep Interaction
Dedicated mentor from the industry through the program right from course to placement
Upcoming Salesforce Bootcamp Cohorts 2025
Program Fee
Salesforce Marketing Cloud Program Fee
INR 45,000 + GST INR 90,000 50% off
By making the payment I confirm that I have read, understood and agree to the T&C of the bootcamp
Internet Banking
Card Payment
Gift $100, Get $100
Know anyone who wants to start an exciting career in Salesforce?
Send a gift card of $100 to a friend to redeem towards our Bootcamp, and we will reward you with $100 when they signup.
Our learners work at
World's leading Salesforce Bootcamp
100,000+
Learners
10 Million +
Learning Minutes
60+
Countries
150+
Gurus
100+
Live Classes
Discover how our Salesforce training can help you rapidly build highly-skilled teams at speed and scale
Our customized Salesforce corporate training programs are tailored to your organization’s needs, equipping your teams with cutting-edge Salesforce skills and knowledge. Transform your team’s capabilities and accelerate success with our proven, industry-leading approach
Trusted by Salesforce consulting leaders
Salesforce Marketing Cloud Program (FAQs)
The Salesforce Marketing Cloud Email Specialist Certification is a credential offered by Salesforce that validates the knowledge and skills of professionals working with the Salesforce Marketing Cloud platform, specifically in the area of email marketing. It demonstrates expertise in creating, managing, and optimizing email campaigns using Salesforce Marketing Cloud.
A Salesforce Marketing Cloud Email Specialist is a professional who specializes in email marketing using the Salesforce Marketing Cloud platform. They have in-depth knowledge and expertise in creating, managing, and optimizing email campaigns, as well as utilizing the various features and functionalities of Salesforce Marketing Cloud for effective email marketing strategies.
Learning Salesforce Marketing Cloud Email Specialist offers several benefits, including:
- Specialized Expertise: By learning Salesforce Marketing Cloud Email Specialist, you gain specialized expertise in email marketing with a focus on the Salesforce Marketing Cloud platform. This knowledge makes you a valuable asset to organizations looking to leverage email marketing for their digital strategies.
- Career Opportunities: Email marketing is a critical component of digital marketing strategies, and organizations across industries seek professionals with expertise in this area. Learning Salesforce Marketing Cloud Email Specialist can open up new career opportunities in marketing roles, including email marketing specialist, digital marketing manager, CRM manager, and more.
- Industry Recognition: Salesforce is a widely recognized and respected platform in the technology industry. Having the Salesforce Marketing Cloud Email Specialist certification demonstrates your commitment to mastering email marketing with Salesforce Marketing Cloud and enhances your professional credibility.
- Enhanced Marketing Skills: The certification program covers various aspects of email marketing, including email design, personalization, automation, data segmentation, and performance analytics. Learning these skills equips you with the knowledge and tools to create targeted, engaging, and effective email campaigns.
- Competitive Advantage: In a competitive job market, having a Salesforce Marketing Cloud Email Specialist certification sets you apart from other candidates. It demonstrates your dedication to continuous learning, staying updated with industry best practices, and leveraging advanced email marketing techniques.
- Professional Growth: Learning Salesforce Marketing Cloud Email Specialist fosters continuous professional growth. As you dive deeper into email marketing concepts and strategies, you expand your knowledge base and become equipped to take on more challenging projects, lead email marketing initiatives, and contribute to the success of marketing campaigns.
- Networking Opportunities: By joining the Salesforce ecosystem through the certification, you gain access to a vast network of professionals, including experts, practitioners, and peers in the Salesforce Marketing Cloud community. This network provides opportunities for collaboration, knowledge sharing, and staying up-to-date with the latest industry trends.
While the Salesforce Marketing Cloud Email Specialist certification can enhance your job prospects, it is not the sole factor in securing a job. Having the certification demonstrates your expertise in email marketing using Salesforce Marketing Cloud, which can make you a more competitive candidate. However, employers also consider other factors such as your prior experience, skills, education, and overall fit for the role.
The cost for the Salesforce Marketing Cloud Email Specialist certification exam is $200. The retake exam fee for the certification exam is $100. Additionally, the cost varies because it also includes local taxes.
The amount of time it takes to learn Salesforce Marketing Cloud Email building depends on several factors, including your prior experience in consulting space, your learning style, and the amount of time you can dedicate to studying. Typically, individuals who are new to Salesforce may need at least 4 to 6 weeks to become proficient in Salesforce business analysis.
The saasguru Salesforce Marketing Cloud Email training bootcamp spans a total of 40 hours, comprehensively distributed across a 6-week period.
With a Salesforce Marketing Cloud Email Specialist certification, you can pursue various roles that involve email marketing using Salesforce Marketing Cloud. Some common job titles include Email Marketing Specialist, Marketing Automation Specialist, Salesforce Marketing Cloud Consultant, Digital Marketing Manager, or CRM Analyst. These roles may be within organizations that use Salesforce Marketing Cloud or marketing agencies/consulting firms that work with clients using the platform.
The saasguru Salesforce training session follows a hybrid learning method. The training makes learning flexible for you. You can watch the lessons anytime on your dashboard if you miss the live class and cover up from the comfort of your home.
saasguru Salesforce marketing cloud training program comes with a mentoring session as one of the main features of the program. You can get guidance and help from the accomplished Salesforce professionals and ask your doubts during the training of this program.
saasguru Slack community is also there where you can discuss everything with fellow learners and the Gurus.
You can book a mentoring session with one of our Gurus to discuss your queries after you complete the Salesforce training program.
saasguru also has a Slack community of Salesforce learners and professionals. It serves as an excellent platform to clear your doubts and hold meaningful discussions.
The training material will be made available for a period of 12 months for our learners once they have enrolled for the training.
The Salesforce training program does not cover the Salesforce certification cost. However, the saasguru Salesforce Bootcamp offers a work-experience certification on completion of the Salesforce training. The certification will help the candidates grab job offers and prove their work experience to employers.
saasguru’s career counsellors are always there to help you clear doubts about the training program. You can connect with them and get all the information.
Salesforce Marketing Cloud is a powerful digital marketing platform designed to help businesses deliver personalized customer experiences across multiple channels, such as email, mobile, social media, and web. It allows marketers to create targeted campaigns, automate workflows, and analyze performance, enabling better customer engagement and improved ROI.
Salesforce CRM focuses on managing customer relationships, sales pipelines, and service-related tasks, while Salesforce Marketing Cloud is designed specifically for marketing automation and customer engagement. Salesforce CRM is a tool for tracking customer interactions, whereas Salesforce Marketing Cloud helps marketers plan, execute, and analyze campaigns for better audience engagement.
Yes, Salesforce Marketing Cloud is expected to remain in high demand in 2025 due to the growing need for personalized marketing and data-driven decision-making. Companies across industries are seeking skilled professionals with Salesforce Marketing Cloud Certification to harness the platform’s full potential and enhance their marketing strategies.
Salesforce Marketing Cloud is relatively easy to learn if you have a basic understanding of digital marketing and CRM concepts. With hands-on practice and the right training, even beginners can master its tools like Email Studio, Journey Builder, and Automation Studio. Enrolling in a structured Salesforce Marketing Cloud course can make the learning process more effective and straightforward.
To start a career in Salesforce Marketing Cloud, follow these steps:
- Gain foundational knowledge in digital marketing and CRM.
- Enroll in a Salesforce Marketing Cloud training program to acquire hands-on skills.
- Earn the Salesforce Marketing Cloud Certification to validate your expertise.
- Build practical experience through projects or internships.
- Network with industry professionals and apply for roles like Marketing Specialist, Consultant, or Administrator.
Beginners can effectively learn Salesforce Marketing Cloud by joining comprehensive training programs that offer live classes, hands-on exercises, and real-world scenarios. These programs cover essential tools like Content Builder, Analytics Builder, and Journey Builder while preparing students for the Salesforce Marketing Cloud Certification. Mentorship, interactive sessions, and access to learning materials further ensure skill mastery.