Salesforce Named Leader in B2B Commerce by Forrester

Salesforce recently announced its recognition as a Leader in The Forrester Wave: Commerce Solutions for B2B, Q2 2024 report. This accolade underscores Salesforce’s commitment to delivering top-notch commerce solutions that drive business success in the B2B sector.

Key Achievements and Recognitions

Salesforce’s Commerce Cloud received the highest score in the Strategy category of the report. Notably, it scored a perfect five across 14 criteria, including AI, Vision, Innovation, Roadmap, Partner Ecosystem, Customer Account & Contract Entitlements, and Reporting & Analytics. Additionally, Salesforce achieved the maximum possible score in the Market Presence category, solidifying its position as a market leader.

The landscape of B2B sales is rapidly evolving. According to Salesforce research, more than half (53%) of all B2B sales revenue across various industries will be driven by e-commerce by 2026. As buyer expectations continue to shift, providing a connected and seamless experience at every touchpoint becomes crucial for driving growth and maintaining customer loyalty.

The Power of Salesforce Commerce Cloud

Salesforce Commerce Cloud is designed to help B2B companies excel in the online marketplace. Here’s how it empowers businesses:

1. Increasing Margins and Growing Revenue

Commerce Cloud enables B2B companies to enhance their profit margins and boost revenue by streamlining and optimizing their online sales processes. By leveraging advanced analytics and AI-driven insights, businesses can make informed decisions that drive profitability.

2. Driving Productivity

With robust automation and AI capabilities, Commerce Cloud helps businesses automate routine tasks, allowing their teams to focus on strategic initiatives. This increase in productivity translates to more efficient operations and better resource allocation.

Also Read – Latest Salesforce News and Updates 2024

3. Delivering a Personalized Customer Experience

Salesforce stands out as the only platform that natively connects Commerce across sales, service, and marketing. This integration ensures an end-to-end personalized customer experience powered by AI and automation. 

Customers enjoy seamless interactions, whether they’re engaging with sales representatives, accessing customer service, or receiving targeted marketing communications.

The Future of B2B Commerce with Salesforce

As the B2B commerce landscape continues to transform, Salesforce is committed to staying ahead of the curve. The company’s focus on innovation and customer-centric solutions positions it to help businesses navigate the complexities of modern commerce. By leveraging Salesforce Commerce Cloud, companies can not only meet but exceed the evolving expectations of B2B buyers.

For more detailed information, visit the official site news: Forrester Wave b2b Commerce

Conclusion

Salesforce’s recognition as a Leader in The Forrester Wave: Commerce Solutions for B2B, Q2 2024 report highlights its excellence in delivering comprehensive, innovative, and strategic commerce solutions. With the power of AI, a robust partner ecosystem, and a vision for the future, Salesforce Commerce Cloud is poised to drive significant growth and success for B2B companies worldwide.

For businesses aiming to thrive in the digital era, partnering with Salesforce offers a pathway to achieving sustainable growth, enhanced customer experiences, and a strong competitive edge in the marketplace.

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