Salesforce October 2023 Updates: Launching AI Platforms to Acquisitions

In the rapidly evolving world of SaaS platforms, Salesforce continues to demonstrate its dominance. October 2023 has been yet another monumental month for Salesforce, revealing its consistent progress and achievements.

Let us dive into the Salesforce October 2023 updates – 

1. AppExchange Earns Top Marks:

The month started with Salesforce’s cloud marketplace, AppExchange, earning commendable recognition in the Forrester Wave SaaS Marketplaces Q4 2023 report. 

As an undisputed leader, Salesforce AppExchange has set benchmarks with its remarkable features such as global application availability, user-friendly buyer interface, rigorous due diligence, state-of-the-art management console, AI-enhanced functionalities, and a visionary roadmap.

2. Gartner’s Acknowledgment:

Salesforce’s excellence isn’t restricted to one domain. The Gartner Magic Quadrant for B2B Marketing Automation Platforms in 2023 positioned Salesforce as the leader. Especially significant is the recognition of Salesforce Marketing Cloud Account Engagement for its unparalleled ‘Completeness of Vision’. This marks the sixth consecutive year Salesforce has basked in this prestigious acknowledgment.

3. AI Readiness in the Asia Pacific:

Salesforce’s 2023 Asia Pacific AI Readiness Index provided critical insights, revealing the disparity between APAC economies regarding AI adoption. Among the revelations were Singapore’s lead in overall AI readiness and the significant advancements made by countries like Australia, Indonesia, New Zealand, and Thailand. Explore the full report.

4. Launch of MuleSoft’s Anypoint Code Builder:

October also saw the announcement of MuleSoft’s Anypoint Code Builder’s general availability. This next-gen IDE is crafted with generative AI, promising developers an intuitive Visual Studio Code experience. What’s even more exciting is its ability to generate code using natural language prompts, providing a plethora of deployment environment options for both desktop and cloud IDEs.  

Also Read – Salesforce September 2023 Updates: Generative AI and More

5. Acquisition of Airkit.ai eCommerce:

Adding to their portfolio, Salesforce revealed plans to onboard Airkit.ai eCommerce, a renowned name in AI-powered customer service applications. Although the exact financial specifics remain undisclosed, the Airkit.ai eCommerce team is set to integrate with Salesforce post-acquisition.  

6. Gartner’s 2023 LCAP Recognition:

Salesforce once again secured a prominent position in Gartner’s 2023 Magic Quadrant for Enterprise Low-Code Application Platforms. This distinction underscores Salesforce’s visionary prowess and remarkable execution capabilities, aspects that were prominently showcased at Dreamforce ’23. Get the insights.

7. Introduction of the Life Sciences Cloud:

In an epoch-making announcement, Salesforce introduced the Life Sciences Cloud. Tailored for the pharma and med-tech sectors, this platform promises revolutionary advancements in drug and device development, patient engagement in clinical trials, and AI-driven personalized customer experiences.  

Source: Salesforce

Wrapping Up

As we wrap up October’s highlights, it’s clear that Salesforce continues to lead the charge, constantly innovating and reshaping the SaaS landscape. 

Stay tuned with saasguru for more exciting updates from this AI CRM giant.