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October’s Salesforce Update will cover the summary of top news, talking points, and exciting information about the Salesforce platform. Before getting started with the updates for October, ensure that you get everything from the September talking points of Salesforce.
1. Gartner Recognized Salesforce as a leader in the 2022 Magic Quadrant for Salesforce Automation Platforms.
Gartner identified the CRM behemoth for its Ability to Execute and Complete its Vision, Salesforce reported. Remarkably, Salesforce has received this honor for the 16th consecutive year.
Salesforce has been placed in the “Leaders” quadrant of Gartner, Inc. ‘s 2022 Gartner® Magic QuadrantTM for B2B Marketing Automation Platforms report.
The organization was assessed for Salesforce Marketing Cloud Account Engagement and was ranked highest on the “Completeness of Vision” axis. Notably, it is the fifth consecutive year that Salesforce was positioned in this segment.
Salesforce Marketing Cloud Account Engagement lets organizations interact with buyers virtually and in person, converting leads into regular customers. As teams work from a single set of data, insights, and tools, it also assists branding, sales, and service operations in providing a smooth user experience.
As a result, Salesforce launched Marketing Cloud innovations driven by Genie, the latest hyper-scale real-time data system that transforms information into user magic, providing seamless, personalized experiences in sales, marketing, service, and commerce in real-time.
2. Marc Benioff Named “Chevalier of the Légion d’honneur” by French Government
Salesforce Chair and Co-CEO Marc Benioff have been named “Chevalier de la Légion d’honneur” for his strong partnership with France and assistance to French Polynesia during the pandemic.
This honor, which Benioff received on Oct. 8 in a special ceremony organized by the President of French Polynesia, is one of France’s most renowned individual awards.
3. Automotive CRM from Salesforce
When car buyers walk onto the dealership lot, they are most likely nearing the finish of their car-buying journey instead of the beginning. Using Salesforce Industries’ automotive CRM, you can become a valuable element of that experience, an influential guide guiding them toward the suitable automobile for their needs — and then sustain that positive relationship after the sale, generating loyalty that can last a lifetime.
Salesforce automotive CRM can assist you in listening to and engaging clients at every contact point, including the internet, mobile devices, social networks, shop floors, and linked automobiles.
4. Tableau 2022.3 New Features
New features include a Data Guide, Table Extensions, and Dynamic Zone Visibility.
The Data Guide pane provides crucial details about the data and its dashboard. You may use a Data Guide to determine whether the data can address your concerns, develop trust that the data is reliable, and increase confidence in your comprehension of the information. This feature dramatically simplifies locating data relevant to the specified viz, dashboard, marks, and crucial information such as outliers and trends.
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Table Extensions provide deep insights and data sculpting using code and APIs to the heart of Tableau, introducing additional dimensions to viewing and interpreting data. You may customize interactions for your end users by displaying just the essential dashboard items using dynamic zone visibility.
5. Forrester Research has named Salesforce a leader in its most recent update of the Forrester Wave Enterprise Marketing Suites, Q3 2022.
In its evaluation across 16 criteria, the top independent research firm mentioned that Salesforce achieved the highest possible scores in Product Vision, Customer Experience capabilities, and Partner Ecosystem, among others.
Summing Up
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