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In a landmark move that promises to redefine customer engagement in the life sciences sector, IQVIA and Salesforce have announced an expanded global partnership. This collaboration aims to turbocharge the development of Salesforce’s Life Sciences Cloud, setting a new standard for digital interaction within the industry.
Unveiling the Future of Life Sciences Cloud
The partnership is a strategic alliance that builds upon the foundations laid by the IQVIA Orchestrated Customer Engagement (OCE) platform, introduced in 2017. By integrating innovations from IQVIA OCE with Salesforce’s renowned CRM software, the initiative is poised to deliver an unparalleled end-to-end engagement platform.
Leveraging Salesforce’s CRM prowess, enriched with IQVIA’s unmatched data and analytical capabilities, this collaboration is set to transform interactions with healthcare professionals (HCPs) and patients alike.
A Strategic Collaboration for Enhanced Customer Engagement
Under this expanded partnership, IQVIA will license its OCE CRM-related software to Salesforce. Both entities will join forces to fast-track the development of the Life Sciences Cloud, aiming for a launch in 2025. IQVIA is committed to supporting its vast customer base, spanning nearly 400 global OCE users across over 130 countries, until 2029.
Additionally, both companies will collaboratively market this innovative offering, uniting their resources, technology, and expertise to ensure a smooth transition to Salesforce’s next-gen life sciences solution.
Transforming Healthcare Engagement with Data and AI
Bernd Haas, SVP and Head of Digital Products and Solutions at IQVIA, highlighted the partnership’s capacity to leverage data, AI, and technological advancements to benefit life sciences customers. IQVIA aims to foster innovative technology solutions that expedite decision-making across various critical areas, including discovery, clinical development, and patient engagement by collaborating with strategic partners across healthcare verticals.
Also Read – Latest Salesforce News and Updates
A Milestone in HCP Engagement
Frank Defesche, SVP and General Manager of Life Sciences at Salesforce, underscored the collaboration’s significance in advancing HCP engagement. This initiative will amalgamate CRM, AI, data, and IQVIA’s industry insights on the trusted Einstein 1 Platform. The outcome? A singular, intelligent platform that revolutionizes the customer experience, making it more orchestrated and personalized than ever before.
For more detailed information, visit the official site news: IQVIA and Salesforce Expand Global Partnership
End Note
The expanded partnership between IQVIA and Salesforce heralds a new era in life sciences customer engagement. By merging the best of data, technology, and AI, this collaboration promises to deliver a customer engagement platform that’s not just effective but transformative. As we look forward to the launch of the Life Sciences Cloud in 2025, the life sciences industry stands on the brink of a major leap forward in how it interacts with healthcare professionals and patients.
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