SaasGuru Logo

Kickstart your career with the World's First Salesforce & AI Programs by an IIT - Explore Courses 🎉

Kickstart your career with the World's First Salesforce & AI Programs by an IIT - Explore Courses 🎉
Salesforce Partners With IQVIA To Accelerate Life Sciences Cloud

Salesforce Partners With IQVIA To Accelerate Life Sciences Cloud

In a landmark move that promises to redefine customer engagement in the life sciences sector, IQVIA and Salesforce have announced an expanded global partnership. This collaboration aims to turbocharge the development of Salesforce’s Life Sciences Cloud, setting a new standard for digital interaction within the industry.

Unveiling the Future of Life Sciences Cloud

The partnership is a strategic alliance that builds upon the foundations laid by the IQVIA Orchestrated Customer Engagement (OCE) platform, introduced in 2017. By integrating innovations from IQVIA OCE with Salesforce’s renowned CRM software, the initiative is poised to deliver an unparalleled end-to-end engagement platform. 

Leveraging Salesforce’s CRM prowess, enriched with IQVIA’s unmatched data and analytical capabilities, this collaboration is set to transform interactions with healthcare professionals (HCPs) and patients alike.

saasguru salesforce labs

A Strategic Collaboration for Enhanced Customer Engagement

Under this expanded partnership, IQVIA will license its OCE CRM-related software to Salesforce. Both entities will join forces to fast-track the development of the Life Sciences Cloud, aiming for a launch in 2025. IQVIA is committed to supporting its vast customer base, spanning nearly 400 global OCE users across over 130 countries, until 2029. 

Additionally, both companies will collaboratively market this innovative offering, uniting their resources, technology, and expertise to ensure a smooth transition to Salesforce’s next-gen life sciences solution.

Transforming Healthcare Engagement with Data and AI

Bernd Haas, SVP and Head of Digital Products and Solutions at IQVIA, highlighted the partnership’s capacity to leverage data, AI, and technological advancements to benefit life sciences customers. IQVIA aims to foster innovative technology solutions that expedite decision-making across various critical areas, including discovery, clinical development, and patient engagement by collaborating with strategic partners across healthcare verticals.

Also Read – Latest Salesforce News and Updates

A Milestone in HCP Engagement

Frank Defesche, SVP and General Manager of Life Sciences at Salesforce, underscored the collaboration’s significance in advancing HCP engagement. This initiative will amalgamate CRM, AI, data, and IQVIA’s industry insights on the trusted Einstein 1 Platform. The outcome? A singular, intelligent platform that revolutionizes the customer experience, making it more orchestrated and personalized than ever before.

For more detailed information, visit the official site news:  IQVIA and Salesforce Expand Global Partnership

End Note

The expanded partnership between IQVIA and Salesforce heralds a new era in life sciences customer engagement. By merging the best of data, technology, and AI, this collaboration promises to deliver a customer engagement platform that’s not just effective but transformative. As we look forward to the launch of the Life Sciences Cloud in 2025, the life sciences industry stands on the brink of a major leap forward in how it interacts with healthcare professionals and patients.

For life sciences professionals looking to stay ahead in this evolving landscape, staying informed and educated is key. Embrace the future of life sciences engagement by exploring saasguru for a comprehensive suite of Salesforce Certification Courses, including insights into the latest in CRM technology, data analytics, and AI. 

Sign up for a free trial today and gain access to over 24 certification courses, 50+ mock exams, and 50+ Salesforce Labs for hands-on learning. Propel your career to new heights with saasguru, your partner in professional growth and innovation.

Table of Contents

Subscribe & Get Closer to Your Salesforce Dream Career!

Get tips from accomplished Salesforce professionals delivered directly to your inbox.

Looking for Career Upgrade?

Book a free counselling session with our Course Advisor.

By providing your contact details, you agree to our Terms of use & Privacy Policy

Unlock Your AI -Powered Assistant

Gain Exclusive Access to Your Salesforce Copilot

Related Articles

Salesforce Announces Dreamforce 2025: Dates and Key Details

Discover the latest updates on Dreamforce 2025, including dates, location, and what to expect from Salesforce’s premier event. Read now!

Salesforce Named a Leader in 2024 for Multichannel Marketing Hubs

Salesforce recognized as a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs, driving personalized, cross-channel engagement.

Salesforce October 2024 Updates by saasguru

Salesforce’s October 2024 updates bring AI innovations, partnerships, and recognitions, driving cloud solutions across industries. Read now!