Salesforce Unveils Marketing GPT and Commerce GPT

Artificial intelligence (AI) continues to redefine the way we approach various aspects of our professional lives. One area that has witnessed significant advancements in AI integration is marketing and commerce. Keeping up with this trend, Salesforce, the global leader in customer relationship management (CRM) software, has recently made groundbreaking strides by unveiling two powerful AI-driven tools: Marketing GPT and Commerce GPT.

By harnessing the power of generative AI, Salesforce empowers marketers to automate personalized email campaigns, enhance audience segmentation, and create dynamic marketing journeys. Simultaneously, Commerce GPT enables brands to deliver tailored shopping experiences and adaptive offers, utilizing GPT-powered dynamic buying journeys. In this blog, we will explore the capabilities of Salesforce’s Marketing GPT and Commerce GPT, and how they revolutionize the marketing and commerce landscape.

Let us start by exploring the importance of these two AI tools.

Importance of Marketing GPT and Commerce GPT

The utilization of Generative AI is expediting productivity and enhancing effectiveness within enterprises. Its capacity for transformative impact is evident, as indicated by a survey revealing that 60% of marketers anticipate generative AI to revolutionize their professional responsibilities, while 71% affirm that it will empower them to concentrate on higher-level strategic tasks. Nevertheless, marketers’ primary apprehension lies in the realm of “precision and excellence,” with 63% asserting that reliable customer data is an essential prerequisite for the successful implementation of generative AI.

Explore the features of these two tools in the next section.

Features of Marketing GPT and Commerce GPT

Marketing GPT unlocks the potential for marketers to enhance customer experiences through personalized, pertinent, and captivating interactions across all touchpoints. 

By leveraging the capabilities of generative AI and reliable first-party data from the Data Cloud, marketers can accomplish the following:

1. Boost effectiveness by swiftly creating audience segments and refining targeting using natural language prompts and AI-driven suggestions based on dependable data from the Data Cloud, thereby enhancing efficiency in segment creation.
2. Alleviate the writing burden through Email Content Creation, an automated process that generates personalized emails, resulting in improved testing and higher engagement levels.
3. To maximize returns on marketing investments and gain a thorough understanding of audience engagement, businesses can optimize their Marketing ROI using Segment Intelligence for Data Cloud. By seamlessly integrating first-party data, revenue data, and third-party paid media data, this solution facilitates a comprehensive examination of audience interactions, thereby bolstering the efficacy of marketing strategies.
4. Deliver the most relevant message at the appropriate time by employing Rapid Identity Resolution, Segmentation, and Engagement. This automated procedure resolves customer identities and updates segments in the Data Cloud, ensuring precise and current targeting.
5. Utilize the integrated generative AI content platform by Typeface within Marketing GPT to generate contextual visual assets that cater to multi-channel campaigns, ensuring alignment with unique brand voice, style guides, and messaging specifications.

Furthermore, Commerce GPT empowers brands to deliver personalized commerce experiences throughout the buyer’s journey using auto-generated insights and recommendations based on real-time data from the Data Cloud. By utilizing Commerce GPT and Data Cloud, brands can accomplish the following:

1. Streamline growth and conversion strategies while optimizing merchant efficiency through Goals-Based Commerce. This groundbreaking feature enables businesses to establish targets and objectives, offering practical insights and proactive suggestions to attain desired outcomes, such as enhancing margins or boosting average order value (AOV). Supported by Data Cloud, Einstein AI, and Flow, Goals-Based Commerce transforms the decision-making process.
2. Boost merchant productivity with Dynamic Product Descriptions, automatically filling in missing catalog data and transforming the customer experience by generating tailored product descriptions for each buyer.
3. Revamp the shopping experience and cultivate customer loyalty with Commerce Concierge. This functionality facilitates personalized and captivating conversations, seamlessly guiding shoppers in product exploration through natural language interactions across a range of channels, including digital storefronts and messaging apps.

Summing Up

In conclusion, the integration of Marketing GPT and Commerce GPT, coupled with the power of trusted first-party data from the Data Cloud, presents marketers and brands with unprecedented opportunities to elevate their strategies and deliver exceptional experiences. Generative AI enables marketers to work smarter, create personalized content, optimize targeting, and gain valuable insights for improved ROI. By leveraging these advanced capabilities, businesses can enhance productivity, streamline operations, and establish meaningful connections with their target audiences. With Marketing GPT and Commerce GPT, powered by the Data Cloud, marketers and brands are well-equipped to navigate the ever-evolving landscape of customer engagement and drive success in the digital era.

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