Salesforce is a widely used cloud-based CRM platform that has helped countless businesses manage customer relationships. While Salesforce continues to be a popular choice for businesses of all sizes, there are other emerging platforms that are gaining traction in the market. One of the main reasons that Salesforce is still in demand is its growth and market share of 23.9% worldwide in 2022.
With high growth and market share, Salesforce is leading in the world of CRM. This is why Salesforce pays so much to their employees to attract the best talents and stay on the top. One reason for their huge pay is certifications. Individuals who possess Salesforce certification get more salary than those who are not certified. Enroll in saasguru’s Job-Guaranteed Salesforce Training program with a capstone project and get 3X certified.
In this blog, we’ll explore some of the platforms that are replacing Salesforce and what this means for professionals in the industry.
Let’s go through it and see what’s replacing Salesforce.
Emerging CRM Platforms
While Salesforce continues to be a leader in the CRM market, several emerging platforms are gaining popularity. There are various platforms available that offer features and functionalities that can help businesses manage their customer relationships more effectively. Some of the platforms that are replacing Salesforce include:
HubSpot
HubSpot is a well-known all-in-one advertising, marketing, and service platform with a variety of capabilities, such as contact collection, marketing automation, and customer care. HubSpot offers a free CRM platform that allows businesses to manage their customer relationships without the need for complex software.
Zoho CRM
Zoho CRM is a cloud-based CRM software with capabilities like lead generation, contact forms, and sales planning. Zoho CRM can also be integrated with other Zoho applications like Zoho Books and Zoho Projects.
Microsoft Dynamics 365
Microsoft Dynamics 365 is a cloud-based CRM and ERP platform that offers a range of features, including sales management, customer service, and field service. Microsoft Dynamics 365 is compatible with several other Microsoft applications, including Office 365 and Power BI.
What this means for Salesforce Professionals?
While emerging platforms like HubSpot, Zoho CRM, and Microsoft Dynamics 365 are gaining traction in the market, Salesforce continues to be a popular choice for businesses of all sizes. This means that there is still a high demand for Salesforce professionals who can help businesses effectively manage their customer relationships.
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However, it is important for Salesforce professionals to stay up-to-date with emerging platforms and technologies in the industry. Professionals who utilize these platforms can broaden their skill set, making them more desirable to potential employers.
Conclusion
Despite Salesforce’s popularity, there are several emerging platforms that are gaining traction in the market. These platforms include distinct capabilities and features that can assist organizations in better managing their client interactions. For Salesforce professionals, it is important to stay up-to-date with emerging platforms and technologies in the industry.
Are you interested in becoming a certified Salesforce professional? Contact saasguru today to learn more about our Salesforce certification preparation courses. By staying up-to-date with the latest trends and technologies through specialized programs, individuals can improve their attractiveness to potential employers.
If you’re interested in learning more, don’t hesitate to contact us today.