Why Use Salesforce?

Salesforce is one of the leading CRM service providers. While rummaging for a sound CRM system, you can come across several products and tools with varied pricing and features. So, what makes Salesforce so special? Why have they topped the charts of the CRM market?

Salesforce is the first cloud-based CRM service provider and has been at the top of the list since its inception in the year 1999. Businesses rely on customer satisfaction to gauge their growth scale. With an efficient CRM system, Salesforce made it possible to improve the marketing and productivity of companies.

Colossal businesses like American Express, Sony, and Coca-Cola are some of the renowned Salesforce customers of the 150,000 in total worldwide. The list is ever-expanding. Before exploring the top reasons to use Salesforce, check out our guide on What does Salesforce do?

Top 10 Reasons to Use Salesforce

1. Unified Customer Data

Customer stories help with better marketing. For this purpose, it is necessary to have a single source of truth for the customer that can be accessed and updated by all departments of the business. Being a cloud-based system, all brand departments, from marketing to sales, can input data about customer interaction. The system creates a single data table for every customer, which can be accessed from anywhere globally. This creates a customer 360° experience and more visibility into all the details and history.

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2. Zero Physical Restraints

If you remember how information used to be passed from one place to another via postal services or manual delivery of documents. The means of communication have come a long way and advanced to an extent where software or hardware can be stored in a cloud system. Nothing to host on the premises! Companies with offices spread across different geographies can all access the same data regardless of where they are accessing it from.

3. Empowered Digital Workflow

The communication platform is the key that enables data to be shared between the customer, departments, teams, and partners. Salesforce has been the No. 1 CRM platform due to advances in cloud computing. Salesforce Customer 360 has various applications for business modules like sales, service marketing, etc. Organizations, from schools to government institutions, rely on the Salesforce CRM system to digitize their operations.

4. CDP and Marketing

Targeted marketing is the mantra of modern marketing campaigns. Understanding customer data and collecting all the possible information from known and unknown prospective customers is made more accessible with the Customer Data Platform (CDP). The data accessed from different sources are consolidated and integrated on a single platform. Data can be tugged in from Social Media platforms such as Twitter, Facebook, etc., making it easier to analyze potential customers. 

5. AI Integration

Einstein, Salesforce’s very own Artificial Intelligence (AI), is the product that bakes AI technology into the CRM system. This enables clever insights into customer data and provides team recommendations. Einstein can also be customized according to business requirements and used to automate tasks. e.g., Einstein can predict which customer is likely to make a purchase and can be automatically sent on a marketing journey to position the product to potential customers.

6. Salesforce for Better Sales

The sales team is the driving force of the business house. Inefficient workflow and a lot of administrative tasks is the reason why the sales department underperforms. With AI handling the data inputs, the sales team can work better to create long-lasting customer relationships and worry less about data entry. The Salesforce CRM system can also help to fabricate an effective sales workflow process.

7. Salesforce for Ecommerce Businesses

B2B and B2C businesses that operate online can also use the Salesforce Platform to provide better customer services. The platform is flexible and suitable for every business, be it a start-up or a Fortune 500 company. You can create a stunning e-commerce site using Salesforce Commerce Cloud in a matter of days rather than months. Customer conversions can be scaled up by providing a personalized customer experience.

8. Automated IT Tools

You are not required to have prior technical IT skills, programming, or coding language to use the Salesforce Platform. The platform majorly works on drag-and-drop, point-and-click methods, making its operation more manageable. Apps can be created in this manner by automating the processes.

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9. Salesforce AppExchange

AppExchange is a Salesforce marketplace and the world’s largest business app collection with over 3000 apps. The Lightning App Builder on the Salesforce platform enables businesses and individuals to build their apps. These can be used to elevate business growth for small and large companies. Different platforms, like MailChimp, Dropbox, DocuSign, Conga, etc., can be integrated with Salesforce using AppExchange. Organizations prefer installing an app from AppExchange for extended functionality rather than building something custom in-house to simplify their business processes.

10. Mobile Friendly

Salesforce is the pioneer in bringing CRM to mobile devices. Customer Data, the most crucial factor for businesses, can be accessed and updated through the Salesforce Mobile App.

Also Read : Future Scope of Salesforce

The Bottom Line

Expanding tremendously across businesses, Salesforce has become the mammoth of the CRM market. Salesforce is committed to providing outstanding and excellent solutions to its clients. According to recent reports, Salesforce is highly used in the Retail sector, thus opening up opportunities for Salesforce Certified Professionals. 

If you are thinking of starting your career in Salesforce, check out our online Salesforce courses. To fast-track your Salesforce career path, explore our Job Guarantee Salesforce Training with a Capstone Project – Get 3X certified, placed with an average salary of up to 8 LPA and access to 30+ employer partners across the globe.

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